STRATEGY

ROY introduced the brand ROY in the Chinese market and develops the brand as well in the new international markets in the USA, ASEAN countries and Europe. ROY operates in two business segments under its brand “ROY”:

Business segment Sanitary Ceramics
The company’s internal ceramic sanitary ware design team of ROY, currently located at ROY USA, Inc. in the USA, is concentrating primarily on the implementation of new design concepts in functional products with the assistance of the ROY engineering team. The second focus is on developing and supplementing the design of the universal drain adapter for ROY WCs, which meets both European as well as US industry standards. Development of the ROY universal drain adapter took three years and has the potential to supply important international markets. Morover, ROY partnered with an OEM Supplier in Thailand to develop and serve the asian and american market with standard sanitary ceramics products. In the area of high Рend sanitary ceramics ROY will focus on one product, the smart toilet seat and plans to establish a production in Europe.

Business segment Real Estate
In the real estate business division, ROY plans to establish itself as a reliable and expert partner in all areas of real estate business, especially in project development, as an investor and revitaliser, focusing on the USA. To strengthen the project work, a contract has already been concluded with “YTWO Affirmative” with which ROY can draw on professional support in the fields of project advice, planning, monitoring and procurement. Furthermore, ROY strives to realise all real estate projects with professional and established partners. Houston, Texas and Los Angeles, California are the main focus of the real estate activities, but ROY is examining continuous, highly promising projects in the whole USA and outside the USA. These projects will concentrate on the areas of commercial space, single and multi – family.