Board of Directors

ROY Asset Holding SE is an European Company (Societas Europea, SE) according to the existing SE Regulation. The Company has chosen the one-tier system. According to this system, the governing bodies are the Administrative Board, the Managing Director and the General Shareholders’ Meeting. The administrative board has the following members:

Dr h.c. Siegfried Lee (Chairman of the Administrative Board)

Mr. Siu Fung Siegfried Lee, born in Nan/Thailand in 1958, graduated from the Shanghai JiaoTong University with a bachelor degree and later on obtained his master’s degree in ceramics engineering from the South China University of Technology. Mr. Lee is the founder of ROY Ceramics and of Lee’s Pharmaceutical Holding Ltd., a company listed at the Hong Kong Stock Exchange. In 1993, he was awarded “Young Entrepreneur of the Year” and in 1995 “Young Industrialist by the Federation of Hong Kong Industries”. Mr. Lee has more than 30 years of in-depth experience in the ceramics industry. This includes the design and the launch of ceramics product lines as well as the development of ceramics machinery and equipment. In 1993, Mr. Lee set up the sanitary ware factory in Beijing with the support of a German engineers team using German equipment and technology including the high pressure casting system, which is one of the most advanced systems in the world.




Surasak Lelalertsuphakun (Deputy Chairman of the Administrative Board)

Mr. Surasak Lelalertsuphakun, born in Bangkok in 1984, is the son of Mr. Lee. He graduated from Epsom College and London City University with a bachelor degree in automotive engineering. He joined ROY in 2006 and completed intensive training programmes in all production divisions of ROY’s manufacturing premises in Beijing. In 2007 and 2008, Mr. Lelalertsuphakun worked as a Project Manager for ROY and was responsible for Investor Relations, client relationship management, the management of the logistics system and the development of a franchising network throughout China. From 2008 to 2010, he obtained further working experience as sales manager and engineer of Vanson Electronics Co. Ltd. in Hong Kong. In 2010, he joined Lion Legend Holding Ltd. and was Vice President and Director of the Research and Development Department. He was responsible for Investor Relations, the daily management of the production lines, the client relationship management as well as for the product development and design. After ROY Ceramics SE’s successful listing at the Frankfurt Stock Exchange in April 2015, he joined Lee’s Pharmaceutical Holding Limited ( as Executive Assistant to Chairman.


Matthias Herrmann (Member of the Administrative Board)

Mr Matthias Herrmann was born in 1984. He is currently serving as a Managing Director at ROY Asset Holding SE and holds an Master in Finance from Trinity College Dublin and he is a certified mediator (Mediators Instutite of Ireland) and Professional Risk Manager (PRMIA). He has more than 10 years of extensive experience in various managerial positions in Accounting, Banking, Corporate Finance, Treasury and real estate.





Christian Alexander Peter (Member of the Administrative Board)

Mr Christian Alexander Peter was born in 1983 in Homburg/Saar. He is Head of operational business/ authorized representative of Genius Entwicklungsgesellschaft mbH and holds a Diploma in engineering in material science from Technischen Universität Berlin. He has more than ten years’ experience in material and surface technology as well as extensive managerial experience. Mr Christian Peter brings value and technical know-how for the ceramics production to the board at ROY Asset Holding SE.





Siwen Mao (Member of the Administrative Board)

Mr Siwen Mao was born in 1985 in Beijing/China. He is a Commodities trader at Engelhart Commodities Trading Partners. He holds a MEng in Materials Science and Engineering of Imperial College London and SII Certificate in Investments of Chartered Institute for securities & investments. He has extensive experience in investment banking and commodity trading.





Sujida Lelalertsuphakun Lee (Member of the Administrative Board)

Ms Sujida Lelalertsuphakun Lee was born in 1986 in Hong Kong. She is the sole shareholder of Hi Scene Industrial Limited (main shareholder of ROY Ceramics SE), Director of The Stadium Group Limited, Hexagon Limited and Just All Corporation Limited. She holds a Diploma in Accounting and a Master in translating and interpreting, both from Hong Kong Polytechnic University. Moreover, Ms Sujida Lelalertsuphakun Lee holds a Master of Science in Corporate Communication from Chinese University of Hong Kong as well as a Bachelor of Law from BPP University London and a Bachelor of Economics and Statistics from University College London. She has more than seven years of managerial experience in various roles and is a founder of various companies.